GLENN REYNOLDS: Where big GOP bucks could matter. Okay, I tend to agree that the way to get to the 'low information' voter (male or female) is through the popular soft media....

But I'd really rather just prevent them from voting in the first place. All Americans have a right to vote -- but they also have an obligation to exercise that right responsibly. The irresponsible should be encouraged to inform themselves; they should not be encouraged to vote.