WASHINGTON POST shifts leftward online. Er, Politico left out a word: ‘more’, between ‘shifts’ and ‘leftward’. What follows is a long - and sometimes convoluted - discussion of marketing strategy, and hidden deeply is this little nugget:

[The Post’s Ezra] Klein ... who argues that while the market for news and opinion is saturated, demand for ... “analysis and explanation” remains high.

I think he’s wrong. The market for opinion, analysis, and explanation is saturated; the market for news is not. In fact, at present the ‘news’ is so saturated with opinion, analysis, and explanation that there’s hardly any news left.

I’m reminded of the old (Texas) joke about the man who was so full of sh*t that when he died, they gave him an enema and buried him in a matchbox. The same could be said of the media: if all the ‘opinion, analysis, and explanation’ were wrung out, the Washington Post could be printed on a single sheet.

Read it all.