FOR THE MEDICALLY INCLINED: Using avatars to understand adverse drug reactions. I particularly liked this sentence: "After typing in a few common ingredients or drugs (e.g., acetaminophen, ibuprofen, amoxicillin or vioxx) and seeing what they possibly can do to your body, you might be tempted to swear off all drugs forever." That's the way I feel every time I see a drug commercial on television.